An SEO audit is an evaluation of the overall performance and competitiveness of a website- sort of like a health and wellness checkup you’d get at your doctor’s. It is a great way to determine whether your site is performing at its peak, or catch issues that may be limiting its success when vying for attention from search engines. It’s also a good tool to use to provide basic internet marketing metrics to management.
When performing an SEO audit, an auditor (like me!) will assess your site against a checklist of SEO best practices. These best practices govern subjects like content effectiveness, loading and speed metrics, user interface design, and search engine penalties, all of which affect how often your site is shown to users and how it is received by your target audience. As a general rule, sites that load quickly, update regularly, are keyword-optimized, and don’t use any unethical or bad practices such as duplicating content or faulty redirects will have a better SEO score.