Wedding Planner Tri-Fold Brochure and Logo Design
Client: Designer Event Planning
Date: August 2014
The founder of Designer Event Planning came to me to request branding identity and collateral creation for her wedding planner business. This project included a cheerful tri-fold brochure design, sales copy development, and a logo design. She wanted a look that would attract young, high-end clients, especially brides in the Greater Cleveland Area, while still feeling approachable for low-key events like children’s birthday parties. The tri-fold brochure makes use of the company’s branding colors: coral, pink, and black. I was also tasked with finessing her existing logo concept into a finished product. She had several desired looks in mind that I used to narrow down the logo shape, color, and style into its final form. I incorporated a flowing “ribbon” shape into the shoulder and terminal of the “r” glyph to call to mind a veil blowing in the wind.