Brown Bear Logo and Branding Identity

Local Cleveland rap artist Brown Bear (Cody O’Shay) has a unique, hard-hitting style combined with clever lyrics.  I created this logo for him to use on his website, business cards, and merchandise at his shows.  Since our project began, we’ve worked together to develop t-shirts, stickers, and album covers using his new branding identity.

I wanted the Brown Bear logo to encompass his personality and be eye-catching enough to stand out among the other artists.  The modern contrast of red, black, and brown gets a very enthusiastic response from his fans.