I first found my love for writing in grade school, where I competed against other students in statewide short-story competitions. As a teenager, I began studying design under the talented care of my aunt and uncle, longtime denizens of the industry who remember when “cut and paste” literally meant cut and paste. I received a degree in Rhetoric & Professional Writing at the University of Cincinnati, and have been working as a designer and copywriter for the past nine years. Currently, I split my time as a Director of Marketing for a software design firm in Cleveland, and a freelance designer and copywriter for my clients.
Of course! I have worked with clients in many different cities and states.
Whenever I take on new clients, I take the time to get to know their business and their industry, so that I can craft the right content for their needs. Why? A professional writer or designer can write or design just about anything, even if the subject is completely foreign to them. As long as they spend the effort to understand what needs to be communicated, a good content developer will deliver exceptional work. Whether you purchase an entire branding package or a simple product description from Felice Media, you receive thoughtful copywriting and graphic design that was heavily researched and honed to fit your business’ personality.
I get i- it can be difficult to trust a designer with your collateral. After all, content is what drives your target audience to your business. How do you know the designer you choose can deliver what you need? I’ve worked with nearly every type of client you could imagine, from charities to CEO’s to stressed out brides and grooms. Chances are, I can help you too! Check out reviews from some of my past clients and see what it’s like to work with me.
I offer a large portfolio of creative services to cover the vast majority of marketing needs. Instead of having to find and vet several different artists or maintenance providers, my clients know they can come to me from the beginning and have everything taken care of in one place. Whether you’re a couple looking for custom wedding invitations or a small business that doesn’t have the manpower to manage your content, I can help. Don’t see something listed? Ask me!
While the design process is naturally going to vary depending upon each project’s and client’s needs, every project will begin consistently with a design consultation. I’ll ask you about your brand, the history of your company, your competitors, your budget, campaigns you might have done in the past, and most importantly- what you hope to get out of our project together. Typically, this takes the form of a profile questionnaire, which I will refer to throughout the project to guide me in shaping your collateral.
Once I know the ultimate goal we’re trying to accomplish and the resources we have to work with, I will provide you will a project scope. This contains a breakdown of what I’ll be creating for you, any materials you need to provide to me (for example, a vector file of your logo), and an estimated timeline. Unless our project is very small, I usually execute a design in phases, which are identified in the project proposal. This is so you can review and approve the work as we go, so changes can be made without incurring extra costs or delaying the project.
As a general rule? Absolutely! Input from the client is a vital part of the design process. Before we begin, I will need your thoughts on your business values, the general audience you sell to, an overview of your services, and more. Whether we are building a website, a brochure, a wedding invitation, or an entirely new identity for your business, the collateral I create will act as the public “face” of your company or event- so it needs to fit your personality! If you hate the color pink or you feel that mantis shrimps really represent your brand, I want to know! If you have questions about a certain aspect of the project, I am always happy to answer them.
I always want my clients to connect with my ideas, but I understand that sometimes, a concept just isn’t going to click. You may have a different vision for your piece than my initial design- and that’s okay! I always leave room for up to three revisions, so that you have a chance to reassess the design once you have something less abstract to consider. If a revision is requested, I will ask that you be as specific as possible about the elements you don’t like, so that I can deliver a perfected design.
Changes beyond the initial scope of the project may be requested after the project has begun; however, additional work will require a separate quote and may change the project timeline. One of the ways I keep your projects on-budget and on-time is by exploring your needs before we begin, and addressing issues or future concerns you might not have considered. I’m a big believer in the “measure twice, cut once” philosophy!
Costs will always depend upon the type of collateral I’m creating and the length of the project. You will always receive a design quote for the entirety of my services before our work begins, and if we’re using outside vendors (like hosting providers or professional printers), I’m happy to recommend a few creative professionals I’ve worked with before, or give you a general estimate of third-party expenses.
In basic terms, here’s an idea of what you should expect to budget for depending on collateral type:
Software tends to change even faster than hardware does, which means you can expect to update your site’s software frequently. Every browser has constantly changing requirements that your site must meet for it to remain visible to users. Websites that are too out-of-date load slowly, won’t display all its elements, or may even be flagged as “dangerous” and be blocked by browsers- not the right impression you want to give potential customers! If you aren’t keeping up with updates and bug fixes, your site won’t perform the way you want it to.
Think of your site maintenance provider like the mechanic for your car. Without performing regular oil changes and attending to that small, irritating noise under the hood, your vehicle will eventually develop a major issue that’s expensive to repair. And in the meantime? You’re stuck on the side of the road. Just like your car, your website will eventually break down if it’s not cared for properly, and become a liability instead of driving in more business. I offer my clients the peace-of-mind that their site will conform to Google’s SEO and software performance standards, so that you can focus on building revenue.
Yes! I love to write, and my clients love the convenience of completing their entire website with one designer. I have an extensive background in written communication as well as a degree in rhetoric and professional writing, so you can feel confident that your content will flow naturally and deliver the right message.
I’m well-versed in the latest SEO best practices, so your content will always be optimized to pull in the right audience. If you have an existing website, I’ll run a basic SEO audit report so we can see where you rank compared to your competitors, what content is performing well, and what needs to be changed. I’ll work with you to determine the best keywords for your business to improve your site ranking. Even if you prefer to provide your own content, I will review your verbiage and suggest necessary additions to improve SEO.
So glad you asked! I have all my clients brief me on their specific needs by filling out a short questionnaire. If you’re ready to begin planning, please answer as many of the questions as you can. Still not sure what you’re looking for? That’s okay too! Please shoot me a quick email describing your vision and I’ll be happy to walk you through your options.