How to Protect Your Ecommerce Customer Credit Card Data The basics of implementing an SSL Certificate and good data protection practices With the average cost of online purchases trending at about 20-40% lower than in-store purchases, investing in ecommerce allows small businesses to grow with less start-up capital. There’s no question that the ability to accept online purchases is important to many website owners. But how can a merchant, particularly a small business owner with fewer resources than a larger company, balance opportunity
Leveraging the Six Stages of the Buying Cycle Understanding the consumer buying process to improve your marketing funnel What is the Buying Cycle? Why Does it Matter? Every experienced marketer knows that the buyer’s cycle is far more complicated than it ever used to be. Nowadays, you can’t just cold call a lead and expect to process their order that same day. With the internet providing a vast wealth of options, information, and competition, the average consumer is both more distracted and
What Happens when you Don’t Update your Site? Five reasons why consistent website maintenance is important Keeping your website in good working condition is imperative. What happens when you don’t update your site? Failing to perform routine maintenance or forgetting to add to your content will make your website less effective, and can actually hurt your image and your bottom line in the long run. Why? Websites are no longer static entities. As new technologies emerge and are quickly adopted by consumers, the
The Importance of Domain Names The essential marketing piece your business may be missing The importance of domain names in terms of marketing power, SEO best practices, and brand recognition cannot be overstated…..but why? What real-world value does a domain name offer your business? Can’t a free domain name get the job done just as well? I was asked this question recently by two new clients, both in vastly different types of businesses, but with one thing in common– they were using free